Should we focus on content marketing or just smash social media?
Let’s start simple
Social media is about visibility and engagement. Content marketing is about depth, trust and long-term growth.
They’re not at war - they’re mates. And when used properly, they work together to attract, convert, and keep the right people.
What actually is content marketing?
Think: blogs like this. SEO landing pages. Email newsletters. Videos. Long-form content that lives on your website, in inboxes, or anywhere you own the platform.
It’s designed to help someone find you when they’re already searching - and build trust before they buy.
You don’t need to go viral. You need to be helpful, honest, and consistent.
If someone Googles “best places to host an event in London” - and your venue pops up with a beautifully written post, guess who’s getting the enquiry?
And what counts as social media?
The fun stuff. Instagram, TikTok, Facebook, LinkedIn. Visual, short-form, bite-sized content that gets seen, shared, and scrolled.
It’s fast. It’s noisy. It’s great for brand awareness and relationship building - but it’s not always where the buyer is when they’re ready to take action.
Social gets people interested. Content keeps them coming back.
Thinking about applying this to your business?
If you want help turning this into something practical, leave your email below and we’ll show you how this could work for your business.
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What happens when you only do one?
Social without content = you're visible, but forgettable. Content without social = you're wise, but invisible.
You either become the brand people like but never Google - or the one people find, but can’t connect with.
If you’re serious about growing, you need a base of well-structured content and a social presence that keeps you top of mind.
Let’s use a real example
We worked with Koble Designs - a smart furniture brand selling adjustable desks, tech-enhanced home office gear, and gaming setups.
Their audience wasn’t just browsing for furniture. They were searching for better ways to work and live. So we built out content campaigns that sat across SEO blog posts, Meta Ads, and email automations - all pointing back to high-performing landing pages.
It wasn’t just about product shots. It was about solving real problems with smart content that ranked, converted, and sold out products multiple times.
Here’s how we usually split it
Social gets your business seen - think launch content, Reels, shareable posts, quick updates.
Content brings in search traffic, explains what you do, and builds authority. Think SEO-rich blog posts, service pages, case studies, or long-form guides.
One attracts. One converts. You need both.
Want both, but don’t want to do it all yourself?
You’re in the right place.
At Geo Growth Media, we write, plan, schedule, design and build the content and social ecosystem for growing brands. From hospitality venues to fitness businesses and online platforms, we’ll help you stop guessing and start growing.
Best in class! Would recommended the team at Geo Growth Media to any business looking to improve their digital marketing exposure! Damien in particular is extremely knowledgeable and works closely with our business to tailor the strategy to our unique use case.
Every strategy is built to support the bigger picture. We focus on long-term growth, smart decisions, and work that compounds over time.
Senior marketers. Clear thinking. Work that delivers.
We’re not a volume agency or a hand-off supplier. We work closely with ambitious teams, shaping strategy, execution, and measurement around what drives growth.
FAQs
What is the difference between content marketing and social media marketing?
Content marketing focuses on creating long-form, evergreen assets such as blogs, guides, and landing pages that attract search traffic over time. Social media marketing focuses on distributing short-form content through platforms like Instagram, LinkedIn, and Facebook to drive visibility, engagement, and short-term traffic. In the UK, high-performing strategies use both together rather than choosing one.
Is content marketing or social media better for SEO in the UK?
Content marketing is better for SEO in the UK. Blog posts, guides, and landing pages directly help you rank in Google by targeting UK search terms and building authority. Social media doesn’t directly improve rankings, but it can support SEO by driving traffic and increasing brand visibility. The strongest results come from using content as the foundation and social media to amplify it.
Do UK businesses need both content marketing and social media?
Yes. UK audiences research before they buy. Content marketing captures high-intent search traffic, while social media keeps your brand visible during the decision-making process. Businesses that rely on only one often struggle with either consistency (social only) or visibility (content only).
How should small businesses in the UK use content and social media together?
A strong approach is to use content marketing to answer common customer questions and rank in search, then repurpose that content into social posts, carousels, or short videos. This allows UK small businesses to get more value from each piece of content while staying visible across multiple channels.
How long does content marketing take to work compared to social media?
Social media can generate engagement quickly, but results are often short-lived. Content marketing typically takes 3–6 months to gain traction in UK search results, but once it does, it continues to drive traffic and leads without constant posting. The most effective strategies balance short-term visibility with long-term growth.
Built for businesses that think long term
We look beyond channels, campaigns, and quick wins. Our work starts with the commercial reality of your business and builds marketing around it. Every decision supports sustainable growth, not just short-term noise.
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