Social Media Packages: What’s Included and UK Pricing

Damien Baxter

Founder

February 19, 2026

Find out what a social media package should include.

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The anatomy of a proper social media packages in the uk

Not all social media packages are created equal - especially in the UK market, where "bespoke" is sometimes just code for "we’re making it up as we go along".

Here’s what a solid, worthwhile package should include:

- Content creation (the good stuff - not generic Canva templates from 2017)

- Platform-specific strategy (because LinkedIn isn’t Instagram - or worse, Facebook Reels…)

- Scheduling and posting - done properly, with captions that sound human

- Community engagement - actually replying to comments and DMs (and no, that doesn’t mean ghosting your audience)

- Hashtag research and usage

- Regular reporting - because if you don’t know what’s working, what’s the point?

- Optional paid social media ad management - more on that here

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Why pricing varies (and what you’re really paying for)

We get it - it’s tempting to go cheap. But those £99 per month social media packages? They’re cheap for a reason.

What drives the price up (and why you should care):

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What You’re Paying For:

- Experienced social strategists - They know what works - not just how to post

- Creative content production - Good design and words people actually want to read

- Community management - Human interaction = loyal customers

- Analytics and reporting - You need data, not just vibes

- Paid social ads management - Find out why here

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Basically - you’re paying for skill, not just someone hitting “post” on a scheduler.

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Paid social: is it included or extra?

Organic content is great for a number of different reasons, but paid social is where the real growth happens - especially for UK businesses looking to scale.

Wondering why ads matter? We break that down over here in our paid social media advertising guide.

Some agencies bundle paid social into their packages, while others price it separately. Either way - if you’re serious about results, you’ll want it included.

Thinking about applying this to your business?

If you want help turning this into something practical, leave your email below and we’ll show you how this could work for your business.

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Questions to ask before you sign on the dotted line

Picking a social media package is a bit like buying a second-hand car. You could get a bargain… or you might end up broken down on the side of the digital motorway.

Ask these before signing up:

- What platforms do you cover, and how often do you post?

- Is content creation included, and what does that actually involve?

- Do you engage with my audience or just post and ghost?

- Can I see sample reports? (No reports = no results)

- What’s the plan for paid social?

- Do you adapt the strategy if something isn’t working?

How we build tailored packages (not cookie-cutter fluff)

At Geo Growth Media, we don’t believe in one-size-fits-all packages. Because your business isn’t the same as the bakery down the road, or the beauty clinic in the next town over.

Here’s how we approach it:

✅ Custom strategy - built around your audience, your goals, and your vibe
✅ Creative content - designed to stop the scroll
✅ Ongoing reporting and analysis - because things change, and so should your strategy
✅ Paid social options - ready when you are
✅ Flexible pricing - fair, transparent, and based on what you need (not what’s easy for us)

Check out our full social media marketing services here no boring PDFs, no vague promises.

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Best in class! Would recommended the team at Geo Growth Media to any business looking to improve their digital marketing exposure! Damien in particular is extremely knowledgeable and works closely with our business to tailor the strategy to our unique use case.

Clear strategy. Consistent execution. Measurable progress.

Every strategy is built to support the bigger picture. We focus on long-term growth, smart decisions, and work that compounds over time.

Senior marketers. Clear thinking. Work that delivers.

We’re not a volume agency or a hand-off supplier. We work closely with ambitious teams, shaping strategy, execution, and measurement around what drives growth.

FAQs

What’s usually included in social media management packages?

Most social media packages include content planning, post scheduling, and basic reporting. Higher-quality packages also include platform strategy, audience insight, performance analysis, and ongoing optimisation. What’s included varies widely, which is why prices can look similar while outcomes differ significantly.

Why do social media packages vary so much in price?

Pricing differences usually come down to who is doing the work and how it’s approached. Lower-cost packages often focus on volume and automation, while higher-priced services include senior oversight, strategic input, and performance-led decision making rather than just posting content.

Are cheap social media packages worth it?

Cheap packages can keep accounts active, but they often rely heavily on templated or AI-generated content with little strategic input. This can lead to low engagement and poor reach over time. For businesses that care about brand perception or results, cheaper packages rarely deliver long-term value.

What’s the difference between posting packages and strategic social media management?

Posting-focused packages prioritise frequency and consistency. Strategic social media management focuses on why content is published, who it’s for, and what it should achieve. This includes refining messaging, analysing engagement, and adjusting direction based on performance rather than sticking to a fixed schedule.

How do I know which social media package is right for my business?

The right package depends on your goals, industry, audience, and internal resources. Businesses looking for visibility alone may need lighter support, while those using social media to support leads, trust, or growth typically benefit from a more strategic approach.

Let’s Grow Together

Let’s Grow Together

What’s included in social media packages? (and why pricing isn’t everything)

The anatomy of a proper social media packages in the uk

Why pricing varies (and what you’re really paying for)

Paid social: is it included or extra?

Thinking about applying this to your business?

Questions to ask before you sign on the dotted line

How we build tailored packages (not cookie-cutter fluff)

FAQs

What’s usually included in social media management packages?

Why do social media packages vary so much in price?

Are cheap social media packages worth it?

What’s the difference between posting packages and strategic social media management?

How do I know which social media package is right for my business?

Built for businesses that think long term

Let’s Grow Your Brand Today!

Let’s Grow Together

What’s included in social media packages? (and why pricing isn’t everything)

The anatomy of a proper social media packages in the uk

Why pricing varies (and what you’re really paying for)

Paid social: is it included or extra?

Thinking about applying this to your business?

Questions to ask before you sign on the dotted line

How we build tailored packages (not cookie-cutter fluff)

FAQs

What’s usually included in social media management packages?

Why do social media packages vary so much in price?

Are cheap social media packages worth it?

What’s the difference between posting packages and strategic social media management?

How do I know which social media package is right for my business?

Built for businesses that think long term

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